Valentine’s Day is a great money making opportunity for many businesses and, if you haven’t already, it’s worth putting a marketing strategy in place so that you can take advantage of the event. There are lots of things you can do to market your business at special times of the year, but it’s worth starting by analysing last years’ trends. Figure out what worked and what didn’t work for you in the past, as well as what worked for your competitors, so that you know what direction to take.
Of course, your marketing efforts will also be influenced by the industry your business belongs to; what works for some types of businesses will not work for all. For example, if you’re a retail store, with lots of passing trade, you could decorate your shop window with Valentine’s paraphernalia to draw people in (especially the last minute gift buyers).
Alternatively, if you have an online store, you could consider posting some Valentine’s related posts on your social media profiles with links to your website, or adding a banner to your homepage. You could also add a little free gift to customers’ shopping cart, like some branded Valentine’s chocolates!
Promotional freebies, like the Valentine’s products available on our website, are also ideal if you have a corporate event lined up. Giveaways are great for leaving a lasting impression on potential clients. Adding your logo to products means you won’t be easily forgotten! If budget allows, you could even give your current clients a little added extra by sending them all a Valentine’s treat that they’re not expecting.
If you require some more advice on the promotion of your business, feel free to contact us and we’ll be more than happy to help.